Pioneering Global Entertainment
EAST TO WEST
A NEW CHAPTER
A subsidiary of HCO, private equity funded; ALLSTARS bridges East and West with expertise in artist management, social media management, merchandise services, brand partnerships, producing shows for global icons like Bad Bunny and Cardi B and operating venues across Canada and Mexico. Now partnered with billboardLIVE, Believe Music, and other entertainment powerhouses in Asia, ALLSTARS aim to deliver larger, more impactful shows while providing more comprehensive artist services and amplify its global presence.
ALLSTARS is the official gateway between East and West, delivering unparalleled entertainment experiences while fostering cultural exchange on a global scale.
GATEWAY TO THE EAST
HISTORY IN THE MAKING
CROSS CULTURE
With groundbreaking milestones such as connecting North American mainstream artist Joyner Lucas with Chinese hip-hop sensation KeyNG and bringing Warner China’s Asen to perform alongside OVO’s Roy Woods—the first ever cross collaboration on a performance stage of its kind.
Transforming Stages, Creating Memories.
CONCERT PRODUCTION
Concert production, end-to-end solutions for sourcing venues, securing bookings, and planning tours. We handle every detail, from logistics to execution, ensuring seamless, memorable performances for artists and audiences alike.
Empowering Global Talents
TALENT REPRESENTATION
Representing artists, athletes, and entertainers worldwide, we build bridges to new markets, unlock opportunities, and elevate careers on a global stage.
Your Voice, Amplified
SOCIAL MEDIA MANAGEMENT
With tailored campaigns across platforms like DouYin, Weibo, BiliBili, XiaoHongShu and much more, we grow fan engagement, boost visibility, and take your brand viral in Eastern markets.
Turning Creativity into Commerce
MERCHANDISING SOLUTIONS
From concept to creation, we design, manufacture, and distribute exclusive merchandise, leveraging some of the biggest platforms in the market for global reach and sales.
SPACES THAT INSPIRE
VENUE OPERATIONS
Operating venues across North America and Asia, we create multi-functional spaces that enhance the music and entertainment experience.
Stories Behind the Spotlight
ALLSTARS PODCAST
Dive deep with global stars and industry leaders as we discuss music, culture, and the stories that define them, streaming worldwide with bilingual accessibility.