To establish Joyner Lucas as a prominent figure in the Chinese hip-hop industry through strategic collaboration and viral marketing.

Joyner Lucas partnered with KeyNG, one of China's top hip-hop artists, known for hundreds of millions of streams and sold-out shows of 20,000+ attendees. This marked the first major collaboration between a North American mainstream artist and a Chinese hip-hop icon.

We initiated and facilitated communication between the two artists, leveraging our network to amplify the partnership through targeted promotion. Within hours, the interaction gained massive traction across Chinese social media platforms, driven by our expertise in viral campaigns.

• The news went viral within 24 hours, achieving hundreds of thousands of likes and significant media attention.
• Successfully positioned Joyner Lucas as a key figure in China's evolving hip-hop scene, paving the way for future opportunities.

This collaboration demonstrated the power of combining cross-cultural partnerships with expert promotion, ensuring a strong market entry and impactful presence.